Forming a meaningful connection is the most powerful way to learn. Statistics show that how teenagers connect to one another can dramatically affect how they learn.
Market research indicates the consumers mostly likely to send and receive text messages are those between the ages of 13 and 24. Last year, 158 billion text messages were sent nationwide, nearly double the number in 2005, according to CTIA, the Wireless Association.
I've said for years that rich media is not necessary to build a meaningful connection between a learner and the learning intervention. People do not necessarily discern between low resolution graphics, such as IM emoticons, and higher resolution, more detailed graphics unless the graphical information is the focus. You actually diminish cognition by placing an irrelevant or obtrusive image on the screen.
What builds meaning and connection is not dependent on an overly designed UI or an immersive 3D environment. Instead we should strive to build a connection through relevance, immediacy, and action.